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Qatar 2022: Football World Cup logo unveiled

The Official Emblem of the FIFA #WorldCup Qatar 2022 released on Tuesday, embodies the vision of an event that connects and engages the entire world.

It is also featuring striking elements of local and regional Arab culture and allusions to the beautiful game.

The swooping curves of the emblem represent the undulations of desert dunes and the unbroken loop depicts both the number eight – a reminder of the eight astonishing stadiums that will host matches – and the infinity symbol, reflecting the interconnected nature of the event.

Besides echoing the shape of the iconic FIFA World Cup Trophy, the emblem’s central form takes inspiration from a traditional woollen shawl.

During winter months, shawls are worn around the world and in the Arab and Gulf region in particular by a variety of people and in various styles.

The intricate embroidered detail that often adorns shawls in the Arab world is featured and takes inspiration from various cultures across Asia, celebrating the continent’s second hosting of a FIFA World Cup tournament and Qatar’s diverse population.

The regionally inspired winter garment also alludes to the tournament’s start dates and the fact that it will be the first FIFA World Cup™ to be played in November and December.

The new typeface created to accompany the emblem reimagines traditional Arabic calligraphy in a new, contemporary font, taking inspiration from the region and Asia, and fusing tradition with modernity.

The emblem is just one example of the bold, modern tournament designs that will be revealed in the run-up to the FIFA World Cup Qatar 2022.

Emblem simultaneously revealed in the host country as well as 24 other major cities across the world

The unveiling took place at 8:22pm local time (17:22 GMT), as thousands of spectators gathered to witness the synchronised projection of the emblem onto a number of the country’s most iconic buildings, including Burj Doha, Katara Cultural Village Amphitheatre, Souq Waqif and Al Zubarah Fort – a UNESCO World Heritage site.

The emblem was unveiled simultaneously in 24 other major cities across the world including London, Johannesburg, Mexico City, Mumbai, Paris and Seoul.

A screen in Madrid’s Callao Square showed the emblem, while an advertisement that revealed the emblem was running on screens attached to the Arco Della Pace in Milan, and on a giant screen at Moscow’s New Arbat Avenue.

Fifa unveiling
Qatar residents gathered at Katara Cultural Village to witness the unveiling of the FIFA 2022 emblem in Doha [Sorin Furcoi/Al Jazeera]

According to tournament organisers, the swooping curves of the emblem represent the undulations of desert dunes and the unbroken loop depicts both the number eight – highlighting the eight stadiums that will host the World Cup matches – and the infinity symbol, which reflects the interconnected nature of the event.

Al Jazeera’s Andy Richardson reporting from Qatar’s capital, Doha said the details of the emblem are not as important as the wider symbolism of the timing the launch.

“The timing of this launch is no accident. It was September the 3rd 1971 when Qatar became an independent country having previously been a protectorate of Britain and it is now as an independent country that Qatar will be bringing the World Cup to the Middle East for the very first time,” Richardson said.

“And after all the conversations and controversies we have had since Qatar was award the World Cup in 2010, the global nature of the launch of this emblem is a reminder  to everyone that sure enough  a football tournament will be coming here in November 2022,” he added.

Some of the world’s most renowned footballers took to social media to share the emblem with millions of their fans.

The 22nd edition of the World Cup, which will be the first staged in the Arab world, will get underway on November 21, 2022. The final will be played on December 18, 2022, Qatar’s National Day.

qatar 2022 football logo emblem [Sorin Furcoi/Al Jazeera]
The logo projected on a building near Souq Wakif in Doha [Sorin Furcoi/Al Jazeera]
Iraqis gather at Baghdad's Tahir square as the official logo of the FIFA World Cup Qatar 2022 is projected on the front of a building on September 3, 2019. Qatar unveiled the logo for the 2022 World C
Iraqis gather at Baghdad’s Tahir square to witness the unveiling of the World Cup 2022 logo [Ahmad Al-Rubaye/AFP]
An electronic board displays the official logo of the FIFA World Cup Qatar 2022 in Buenos Aires outskirts, on September 3, 2019. Qatar unveiled the logo for the 2022 World Cup which will be hosted by
An electronic board displays the official logo of the World Cup 2022 in Buenos Aires outskirts [Juan Mabromata/AFP]
The Fifa World Cup Qatar 2022 logo is projected on the famous Pigon's Rock landmark in the Lebanese capital Beirut on September 3, 2019.  Anwar AMRO / AFP
The World Cup Qatar 2022 logo is projected on the famous Pigeon’s Rock landmark in the Lebanese capital Beirut [Anwar Amro/AFP]
Fifa emblem
Qatar residents gathered at Katara Cultural Village in the capital Doha despite high evening temperature and humidity to witness the unveiling of the logo [Sorin Furcoi/Al Jazeera]
The Fifa World Cup Qatar 2022 logo is projected on the Kuwait Towers, in Kuwait City on September 3, 2919.  Yasser Al-Zayyat / AFP
The World Cup Qatar 2022 logo is projected on the Kuwait Towers, in Kuwait City [Yasser Al-Zayyat/AFP]

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